Before you enter: a human question
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VeryHum connects brands with everyday people who test products, share honest experiences, and create authentic content brands can use across social media, websites and product pages.
How VeryHum works
VeryHum connects brands with everyday people, not influencers, who test products in real life and create honest feedback and authentic content. We reward reviewers for testing, never for saying nice things.
You choose your audience. We match you with the right real people and ship them your product.
They use it in real life and share genuine feedback, photos and videos with their own friends and family. Paid to test, never to praise.
Authentic content and honest feedback you can use across social media, websites, ads and product pages.
VeryHum reviewers
Influencers
Trust Certification
In a market full of AI-generated content, polished ads, and anonymous reviews, people are looking for something simple: proof that a real human experienced the product.
The VeryHum Certificate helps brands show that their feedback, reviews, and product experiences were collected through real people. Not bots, not prompts, not fake engagement.
Real people. Verified trust.
There is a name for it
We are not fighting AI. We use it too. The problem is narrower: brands manufacturing the appearance of trust without the human experience underneath. That has a name. We call it trustwashing, and we study it openly at trustwashing.com, an independent research initiative by VeryHum. It takes several forms. Two of them shape how products are reviewed.
Praise written by a machine. Fluent, plentiful, and attached to no one who has held the product.
Read the researchCredibility rented rather than earned. A paid endorsement wearing the clothes of an independent opinion.
Read the researchVeryHum takes the slower route: real people, verified as human, sharing experiences that can be checked. Trust worth certifying is the kind that leaves evidence behind.
Join as a reviewer and earn rewards for honest opinions. Or join as a brand and start building trust that is actually verifiable.
You are in. We will be in touch when we launch.
Thanks for your interest. We'll reach out within 48 hours to discuss your brand's needs.
From the founder
Long before algorithms and automated reviews, trust was built through conversation. In town squares and markets, people relied on real voices and word of mouth to find what was truly good.
Today, that trust is lost in a digital world filled with AI-generated content and mass-scale advertising.
Questions
Trustwashing is making something look trusted without earning it. It covers AI-generated reviews, paid endorsements presented as independent opinion, badges implying scrutiny that never happened, and claims with no evidence behind them. VeryHum documents it publicly at trustwashing.com.
Praise written by a machine. Reviews and testimonials generated or inflated by AI, so a product appears more loved than any real person's experience supports.
Credibility rented rather than earned. A paid endorsement presented as an independent opinion.
VeryHum connects brands with everyday people, not influencers. Reviewers are identity-checked, they test products in real life, and every review, photo, video and social link is submitted through the platform. Reviewers are paid to test, never to praise.
Real people can apply as reviewers, and brands can request early access. Both forms are further up this page.
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